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AI & Automation Policy

Last updated: 19 August 2026

Introduction

Pulsium develops and deploys artificial intelligence and automation technologies designed to help businesses improve customer communications, operational efficiency, and business performance.

This AI & Automation Policy explains how artificial intelligence may be used within our platform, the safeguards we implement, and the responsibilities of platform users.

By using Pulsium’s website, services, or platform, you acknowledge and agree to the principles outlined in this policy.

Our Approach to Artificial Intelligence

We believe artificial intelligence should enhance human decision-making, improve efficiency, and create better customer experiences.

Our AI technologies are designed to:

  • Answer customer enquiries
  • Assist with customer communications
  • Automate routine administrative tasks
  • Analyse business activity and trends
  • Generate operational insights
  • Support workflow automation
  • Identify potential opportunities for business improvement

Pulsium’s AI systems are intended to assist businesses and their teams, not replace human judgment where professional oversight is required.

Our Agents Identify Themselves as AI

A Pulsium agent never claims to be human. When a caller asks, it states plainly that it is the business’s AI agent.

The hiring business remains responsible for any call recording notice or AI disclosure that its own regulator or industry requires.

AI-Generated Content and Responses

Pulsium’s platform may generate:

  • Voice responses
  • Written responses
  • Summaries
  • Insights
  • Recommendations
  • Reports
  • Workflow actions

While we continuously monitor and improve the quality of our systems, AI-generated outputs may occasionally contain inaccuracies, omissions, or unintended responses.

Users should review and verify information where appropriate before relying upon it for business, financial, legal, regulatory, medical, or other important decisions.

When an Agent Gets Something Wrong

If an agent gives incorrect information, mishandles a conversation, or takes an action in error, report it to hello@pulsium.ai or through your Pulsium Workspace.

Every conversation is recorded and transcribed, so the interaction can be reviewed in full. Where the cause is knowledge held in your Company Brain, it can be corrected once and the correction applies to every agent from that point. Where the cause is a platform fault, we will investigate and confirm what we have changed.

Business Recommendations and Insights

Certain Pulsium features may provide business insights, trends, recommendations, or suggested improvements based on customer interactions, communication patterns, and operational data.

These recommendations are intended to support decision-making and should not be interpreted as professional advice.

All business decisions remain the responsibility of the customer.

Human Oversight

We encourage all customers to maintain appropriate levels of human oversight when deploying AI and automation technologies.

Customers remain responsible for:

  • Business decisions
  • Customer outcomes
  • Regulatory compliance
  • Staff supervision
  • Communication approval processes where appropriate
  • The accuracy of information provided to AI systems

AI should be viewed as a tool that supports operations rather than a substitute for professional judgment.

Automated Decision-Making

Pulsium’s systems produce scores, summaries, and recommendations, including assessments of how a business’s own staff handle telephone calls.

These outputs are advisory. Pulsium does not make automated decisions that produce legal or similarly significant effects on any individual.

Where a business uses our output to inform decisions about its employees or its customers, those decisions are made by that business, with human review.

Transparency

Pulsium supports the responsible and transparent use of artificial intelligence.

We encourage customers to communicate openly with their teams, customers, and stakeholders regarding the use of AI systems where appropriate and where required by applicable laws or regulations.

Data Protection and Security

Pulsium is committed to protecting customer information and maintaining appropriate security standards.

AI systems operate within the security, privacy, and data protection controls described in our Privacy Policy.

We implement reasonable technical and organisational safeguards designed to protect information against unauthorised access, disclosure, alteration, or loss.

We do not use your conversations, recordings, or business data to train AI models, and our AI providers are contractually prohibited from doing so.

The AI, telephony, hosting, and payment providers that process information on our behalf are listed under Our Sub-Processors in the Privacy Policy. We process information in the United Kingdom and the European Union wherever possible.

Fair and Responsible Use

Customers must not use Pulsium’s platform or AI systems to:

  • Engage in unlawful activities
  • Mislead or deceive individuals
  • Generate harmful, abusive, or discriminatory content
  • Violate intellectual property rights
  • Breach applicable regulations
  • Circumvent legal or compliance obligations
  • Conduct fraudulent activity

Pulsium reserves the right to suspend or terminate access where misuse is identified.

Continuous Improvement

Artificial intelligence technologies evolve rapidly.

Pulsium continuously monitors, evaluates, and improves its systems to enhance:

  • Accuracy
  • Reliability
  • Performance
  • Safety
  • User experience

As our platform develops, features and capabilities may change, improve, or be replaced over time.

Limitation of Responsibility

Pulsium provides AI and automation technologies on an “as available” basis.

While we strive to deliver accurate and reliable services, we do not guarantee that AI-generated outputs will always be complete, accurate, or suitable for every use case.

Customers remain responsible for verifying outputs and exercising appropriate professional judgment when making decisions based on AI-generated information.

Changes to This Policy

We may update this AI & Automation Policy from time to time to reflect changes in technology, legislation, industry standards, or our services.

Any updates will be published on this page and become effective immediately upon publication.

Contact Us

If you have any questions regarding this AI & Automation Policy, please contact:

Pulsium Limited
71-75, Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Email: hello@pulsium.ai

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